About us

AMAL ALLALI is a British-Moroccan designer working in the UK, he studied architecture, his interest in fashion began with a collection of hats, from which he learned the skills of sewing and started making clothes, the idea become a passion that made his brands.

He launched his collections sportswear classic, and contemporary collections , all designs are developed and crafted in the atelier in Manchester.

He says : “we use the best materials, and manufacturers, every item is tried and tested, we are never satisfied until we achieve the best quality, it is hard to work this way, but that is what keeps us motivated and creative.”